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The CX Leader Podcast with Steve Walker | A resource for customer experience leaders

Oct 20, 2020

An often-overlooked fact about a customer’s journey is that the experience they have with your company doesn’t always begin with their first interaction with you – customers often become aware of your brand through various immeasurable actions. The creativity of your marketing is often the first impression a potential customer has about your company, so using the science of data to drive the art and creativity of your marketing can be very beneficial. Host Steve Walker welcomes guest Kirsten Williams, chief marketing officer for Episerver, for a discussion on how to drive creativity with data.